There’s a lot of great content in the Apple TV app, and Apple wants to help you discover it by offering notifications for new content. If you find this less than helpful, iOS lets you modify (or disable) these notifications.
A lot of TV notifications you receive aren’t even for content you’ll be able to watch. Often, the TV app will remind you a new season of a popular show is starting, and when you tap on it, it offers to help you sign up for a subscription to watch the show! How thoughtful! Often these notifications are more annoying than anything, so it’s probably a good idea to just turn them off.
Fortunately, it’s straightforward to turn off notifications for the TV app on your iPhone or iPad. First, jump into the Settings app.
Tap Notifications > TV.
To disable all notifications, toggle the top switch to off, and you’re all set.
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Source: How-To Geek